Highlight Story EN

MADE TO LAST: PURE TITANIUM

The new Jos. Eschenbach collection.

We continue to tell the design story of our favourite material titanium: eight new models in lightweight and durable looks demonstrate how contemporary and timeless the Jos. Eschenbach look is.

The highlight models once again interpret straightforward, striking design as design twins in two shapes: as pure titanium models as well as respective acetate versions, they contrast cool titanium shades with fashionable, transparent acetate colours. Our Empowered Lightness concept surprises at both first and second glance: This is because the front, which actually appears to be in two parts with a prominent upper eye rim, has been cleverly manufactured from a single mould. Flexible and versatile in terms of colour, Essential Richness takes weightlessness to a new, light level in its most delicate form as beta titanium. With four thin-rimmed shapes and a favourite model in block titanium, eyewear bestsellers are once again joining the ranks as colour updates with elegant and fashionable colour variations.

Extremely durable and technically high-quality titanium gives our models their iconic look. Being extremely light and comfortable, hypoallergenic titanium brings both minimalist and voluminous designs equal weightlessness and precision – pure or as a flexible beta-titanium alloy. A modern and timeless colour scheme with individual trend accents emphasises the quality of the material – and its enduring validity.

Durable and vibrant – Jos. Eschenbach made to last.

DESIGN TWIN

These strikingly distinctive shapes present a model in two varieties of material as design twins – a clear design language in titanium and acetate with a high recognition value.

The highlight model made of 3 millimetre wide block titanium emphasises the cool lightness of the material titanium in its `Pure Titanium´ form, in midnight blue, as an exciting gradient version from black to blue and in classic brown. Milled out on the back, the bridge fulfils the typical Jos. Eschenbach flexibility. With its shiny edges, the titanium model sets a sophisticated accent. The new, deliberately simple design of the beta titanium temple features the Jos. Eschenbach logo. Black temple tips create a modern and deliberately recognisable style on all models.

The design twin made of acetate consistently forgos the bridge curve and also shows straight lines with the upper edge of the reduced temple. The lenses are surrounded by fronts in light, transparent blue or brown or fashionably striking matt black. With the colourful accents on the inside of the temples, this twin has a mind of its own, and not just in terms of the material.

Simple and clear, these design twins in block titanium and acetate get straight to the point. Twins but yet individual: the new temples of these models are deliberately simple and understated. The narrow temple of the acetate twin is a minimalist counterpart to the temple design of the masculine models.

The unisex panto with an implied keyhole bridge adds a touch of lightness with the bridge milled out at the back. New and coherent: Pure Titanium. Four colour variants create high-quality, individual looks. The platinum version in matt rose gold surprises with a sophisticated glossy edge and tells the story of ‘Pure Titanium’ in an emphatically feminine version. The gradient version from dark red to mauve is an exciting highlight – alongside classic versions in green with berry and dark blue with denim blue.

Classic vibes, reinterpreted: The pleasing acetate version of the panto without a curved bridge shines with a light play of colours.

The transparency of the acetate brings lightness to colour: in grey, berry, honey and with a green gradient. The insides of the narrow temples feature feminine contrasting colours and harmonious colours to partner the acetate.


DESIGN TWINS
983024 unisex

DESIGN TWINS
981112 unisex


DESIGN TWINS
983025 male

DESIGN TWINS
981113 male

EMPOWERED LIGHTNESS

Light and at the same time confidently designed – yet uncompromisingly made to last: within this range consistent durability is implemented as a fashionable eye-catcher. The narrow, lower eye rim breaks up the tension of the single-colour front as a visual surprise. Sophisticated manufacturing: The dominant upper eye rim and the narrow lower rim, although appearing to be in two parts, are solidly created from a single mould.

The men’s model made of block titanium with a milled bridge at the back is a fashionable nod to the deep lens. Three versions with colour-accentuated temples in black-light brown, dark brownorange and dark blue with matt blue create a consciously classic look. Deliberate break: the upper and lower eye rims appear to be set off from each other. The temple merges into the temple tip in a straightforward and simple manner.

The soft, reinterpreted ladies’ square shape also focuses on the sophisticated visual break from a single mould. The emphasis is on form and design – the classic colour combinations of black with nude, blue with coral and berry with emerald surprise with the feminine side of the pure titanium look. The slim, straight ladies’ temples provide balance.


EMPOWERED LIGHTNESS
981111 men


EMPOWERED LIGHTNESS
981110 female

ESSENTIAL RICHNESS

Made to last in its most delicate form: Essential Richness takes lightness as a design maxim to a new level. Thin-rimmed beta titanium is extremely light and very flexible – just like the look, which is rich in possibilities for its wearers. The new concept for the temple tips of all current Essential Richness models impresses with its soft look and feel: wonderfully soft, compatible silicone covers the temple tips in a fashionable and unmistakable way for a comfortable fit.

The super-fashionable unisex panto is available in four colour variations to suit different styles: cool with a gradient from black to blue, classic in gold or in dark blue with a lug and temple in gun, as well as in a dark red gradient for women. The angular top line makes the panto an accentuated eye-catcher.

The unisex lens with a deep fit is a flexible all-rounder for him and her. Powerfully simple yet rich in colour: the thin-rimmed glasses come in cool matt black, subtle grey with silver temples and temples, exciting dark red with rose gold on the lugs and temples and plum with matt gold lugs and temples.


ESSENTIAL RICHNESS
981109 unisex


ESSENTIAL RICHNESS
981108 unisex

Colour Updates

New colours, new possibilities – with the Colour Updates, we dress proven lightness in a new, colourful guise. Thin-rimmed shapes from our basic collection continue the Jos. Eschenbach story of comfortable weightlessness in fresh colours. And with a new colour version of a bestseller, block titanium is striking new gradient tones.

This feminine Empowered Lightness model with a prominent lug is super feminine and special with a new colour gradient. The beautiful gradient colour bathes the pure titanium in dark grey and rose gold. Cool titanium, sophisticated and individual.

The four thin-rimmed and extremely lightweight models from the Essential Richness concept also move with the times. The feminine, rounded Hexagon model is available in a classically feminine version in matt grey with matt rose gold. The popular men’s model can now also be worn in classic gold. The timeless, rectangular shape for men elegantly complements cool looks in grey with silver lugs and temples. The unisex model extends its fashionable range as a feminine colour variant with a gradient from dark grey to rose gold.


COLOUR UPDATES
981099 female


ESSENTIAL RICHNESS
981095 female


COLOUR UPDATES
981085 male


COLOUR UPDATES
981083 male


COLOUR UPDATES
981082 unisex

WINNING BRAND

Jos. Eschenbach is among the winners of the 2020 German Brand Award in the category of excellence in brand strategy and creation brand communication for storytelling and content marketing. In addition to its brand competence, Jos. Eschenbach also shows absolute design competence. No less than two models of the Jos. Eschenbach collection were also awarded the 2020 German Design Award by council jury for their design.

The German Design Award winning model 981024 is presented in a classic oval form. The shapes display a striking design of the upper rims, which then amalgamate with simple, curved temples. The transfer of the early design into the present-day does without décor and lives solely from its form. The founder year 1913 is engraved on the high-quality titanium nose pads.

Model 918578, likewise a winner of the German Design Award, interprets authentic heritage design in a modern way. The panto shapes are redefined through the material combination of colourful acetate and titanium. The temple construction captures the reduced philosophy of the collection.